How up to date is the frontline expertise of your senior leadership team, particularly if you work in a large organisation? Can they name the newest drugs or slang or identify the emerging challenges young people need support with today? If not, then why are they your representatives commenting on these issues in the media? If the aim of media coverage is to create positive change, we must use the talents and expertise of frontline children’s services staff.
The fact is your teams know more than you – certainly when it comes to the everyday reality of what is happening in the lives of the children, young people and families we support. When we visit services, we see and hear firsthand about the skill and resilience of our teams in the face of incredible challenges. So why, when it comes to raising the profile of that work, do we still hesitate to deploy one of our biggest and most inspiring resources?
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