Features

Family fortunes - Srabani Sen, chief executive, Contact a Family

3 mins read Health Social Care Interview
Contact a Family might be celebrating its 30th year, but the charity is displaying few signs of its age.

Asked what the future holds, chief executive Srabani Sen displays a web-savvy streak by speaking enthusiastically about the potential of new technology and the internet.

Having been in post for just over a year, Sen has overseen the launch of a pioneering online advice centre in Second Life, a virtual world staffed by real-life advisers.

In June, the online advice centre had 321 virtual visitors, while the charity also has a presence on social networking sites Facebook (1,328 fans) and Twitter (2,812 followers and counting). It also posts videos on YouTube and creates podcasts.

Sen is determined to move with the times by delivering support and advice in as many ways as possible.

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