However, there is another influential group, whose agenda is usually ignored by the mainstream media and public opinion in the run up to elections, but whose influence should not be underestimated in voting households since the last election - children and young people under 18.
While too young to vote they are not too young to be heard. More and more, having realised their potential influence, are gaining the confidence to demand that their voices are not only heard but taken seriously. They are learning new ways to do this, notably by taking direct action and being seen to do this. Their voice is increasingly amplified, networked and mobilised through social and mainstream media, to the broader voting public.
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