Anyone who has tuned in to The Archers recently will no doubt have been gripped and appalled by the coercive control and marital rape storylines. It has put domestic violence and abuse in the spotlight and succeeded where some other campaigns haven't. Listeners have donated thousands of pounds to domestic violence and abuse charities and there has been a 17 per cent rise in calls to the National Domestic Violence Helpline - all thanks to ‘The Archers Effect'.
But how do we keep the national conversation going when this storyline comes to an end and the Archers returns to escaping pigs, mischievous ferrets and the price of milk, beef and silage?
In case we need reminding, the grim statistics speak for themselves:
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