You'd think it would be easy. People want money. So if you have a product that gives them money, you'd expect them to be queuing up for it. And while the product isn't money itself, it is the nearest thing. To clarify this headline, I don't want to know how to sell money itself. I do want to know how to sell money skills, in the form of money management courses or financial capability training, to young people.
It is weird and frustrating. We know that financial skills training works. Evaluations tend to be impressive. And we're not just talking positive end-of-course feedback.
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