So all we want for Christmas this year is a database that actually means something. We should be using it every day for mailings and updating contact details. Our aim is to create the kind of database that lobbyists use, that’s updated after every meeting with their views and interests so that when analysed it shows who should be meeting who to get things done. We’re a long way from that, but when the rest of the world is committed to giving things up, we’re committed to starting something – and more importantly keeping it going. It’s the admin version of going to the gym. So I look forward to seeing you in the New Year and showing off our muscled, flexible database…
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