Strawberry Fields Nursery and Preschool in Chorley, Lancashire, is a purpose-built 110-place setting, with an onsite swimming academy and café.
The swimming academy provides Strawberry Fields with a differentiated offering in the marketplace and an additional revenue stream outside of nursery hours.
Since opening two years ago, the swim academy is at full capacity, with 500 people on the waiting list. The nursery is currently operating at around 50 per cent capacity, despite being “inundated” with demand, particularly for baby places.
“We’ve had to cap the numbers because the recruitment crisis is so dire that we just don’t have the staff,” explains co-owner Simon Redwood. “This is disappointing because we have parents who desperately want to get their children in.”
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