Project Transforming a Generation
Funding Just over £11m from the Future Jobs Fund
Purpose To help young people into work and shape a new generation of fitness industry employees
Background Transforming a Generation is a charity founded by Fred Turok, chairman of the gym chain LA Fitness and of the Fitness Industry Association.
"It was a chance to help young people but also a boon to the industry," explains public relations manager Alex Delaney. "The fitness industry is short of young people who want to work their way up. Lots of people have degrees and are looking to come into management but we also need people who can see the opportunity for career progression and are keen to work their way up from the bottom."
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