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Manchester-based Commando Joe's, described as a "military ethos provider", is an organisation supported by the Department for Education to deliver its character agenda.
Six years ago, it received a share of £4.8m from the DfE to deliver its bespoke character education programme in schools.
Further grants have followed, and the organisation has recently been funded by the government to deliver its programme to every primary school and some secondaries in Doncaster.
While it may initially have attracted funding for its work in hard-to-reach and deprived areas, Mike Hamilton, Commando Joe's founder, says it works with all types of schools.
"We work in affluent areas where there's no deprivation but also in schools where 84 out of 100 children are on free school meals," he explains.
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