More than a decade after Labour attempted to launch a card offering young people rewards for taking part in social action, the idea is being revisited.
The Youth Opportunity Card, which was backed with £28m of central government cash, was shelved in 2007 before pilots in 10 council areas were due to take place because of technological difficulties. It was designed to test whether giving spending power through money and discounts might encourage those 13- to 19-year-olds who do not engage in constructive activities to do so.
Now youth volunteering charity Vinspired has announced plans to run a reward card scheme - which will be called the Inspired Card - offering a range of discounts for shops, events and attractions, to young people aged between 14 and 30 across England.
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