“Young people are the people that will help us ‘build back better’,” says Charlotte Hill, chief executive of social action charity Step Up To Serve, as she reflects on the work of the government-backed organisation and its #iWill campaign as it prepares to wind down in December.
Based on former Prime Minister David Cameron’s plans for a “decade of social action”, Step Up To Serve launched in 2013 with the aim of doubling the number of young people participating in social action by 2020. It had the backing of cross-party politicians and was championed by the Prince of Wales.
However, as Hill puts it “if anyone had told us eight years ago what we had to face, I think we’d have to go and lie in a dark room” adding that due to huge national and global events including the Covid-19 pandemic, Brexit and the impact of austerity, “it is an incredibly hard time to be a young person”.
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