The lives of children have changed beyond recognition in the past few years. With rising numbers of children facing poverty and poor mental health, and growing concerns about changing harms online, at Barnardo’s we recognised this was the time to take stock and make sure we’re prepared for what comes next.
As a charity with deep roots in communities across the UK, we’re used to adapting to meet the changing needs of children.
That’s why in March, Barnardo’s launched a new three-year strategy, alongside our first major brand update for decades. Developed alongside children, young people, colleagues, volunteers and supporters, it’s a pivotal moment in our 158-year history. As with any big project, it has been a steep learning curve and we’ve picked up some valuable lessons along the way.
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