The same accusation might be levelled at the media, and this was thrown into relief at a debate last week hosted by the Royal Society for the encouragement of Arts, Manufactures & Commerce on the subject of young people and trust in the media. The panel of experts comprised journalists, youth experts and the PR guru Max Clifford. Inevitably, the focus leaned towards the demonisation of young people, such as The Sun's Shop-A-Yob campaign, and, to a lesser extent, those who have come to media attention for their extraordinary achievements. It was Martin Townsend, the editor of the Sunday Express, who raised the issue of the "ordinary kids". He admitted to not having a clue who they were. They were not newsworthy.
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