Research Report: Exposure to Tobacco and Alcohol Content in YouTube Music Videos in Britain
Charlotte Goddard
Tuesday, February 2, 2016
Previous research has established young people exposed to depictions of tobacco and alcohol content in films are more likely to start smoking or to consume alcohol. A group of researchers from the UK Centre for Tobacco and Alcohol Studies at the University of Nottingham wanted to examine the effect of such imagery in online media, in this case music videos on YouTube.
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