Authors: Jo Cranwell, Magdalena Opazo-Breton, John Britton, University of Nottingham
Published by: Journal of Epidemiology & Community Health, January 2016
SUMMARY
The researchers analysed the 32 most popular music videos of chart songs in the UK between 3 November 2013 and 19 January 2014 for their paper - Adult and Adolescent Exposure to Tobacco and Alcohol Content in Contemporary YouTube Music Videos in Great Britain: A Population Estimate.
They divided the videos into 10-second intervals and noted the presence of different types of alcohol and tobacco content in each. These included actual use, implied use, paraphernalia and brand appearances. The videos contained a total of 821 10-second intervals, of which 47 contained tobacco content and 233 included alcohol content.
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