Rural communities vary from remote, thinly populated areas to villageson the edges of towns. In some, traditional employment opportunities arein decline and offer poor pay and prospects.
Alongside this is the growth of home working and small scale, high-valueservice industries, aided by internet and mobile phone technology.Population decline in one area is matched by inward migration inothers.
To tackle rural areas' needs, local authorities need to "rural proof"local commissioning and planning decisions and not rely on establishedsystems. Many rural areas also fall within authorities with more urbanpopulations, so authorities also need to ensure emerging children andyoung people's plans have rural needs evaluated and supported by thelocal parents and children.
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