Schemes offering some solutions to the problem have emerged. For example, The Carnegie International Weight Loss camp in Leeds and specialist obesity clinics at hospitals, including Great Ormond Street, where they encourage parents to take on healthy eating habits along with their children. But we still need more that captures children before they become overweight.
To a degree, the Government is recognising this need with its Food in Schools Programme - a £2.2m campaign of targeted experiments in schools, from cookery clubs to improving school breakfasts, from which it will devise a national approach for tackling the problem. And on the back of the Food Standards Agency's report, blaming TV advertising for children's excessive consumption of junk food (more than half of ads aimed at children are for junk food and drinks), new regulation tactics are being considered.
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