Although it has been designated as such by the United Nations, few in Britain seem to be aware of its significance. Even poverty campaigners appear to have stopped drawing attention to it.
Like them, I'm not convinced that special days are the way to highlight significant social issues. But there is no doubt of the need to turn the spotlight on poverty. It may have become de rigueur to discuss poverty in political circles, but public debate on the issue still barely registers above a whisper.
As a result, the scale of child poverty in Britain is not well understood.
Even headline figures seem to make little impact on the public consciousness.
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