Rather than release their manifesto in the traditional way - in one go, just before an election - the Conservatives have chosen to serialise it over the next five months, assuming that the general election will be held on 5 May as many expect.
This follows the publication of the Liberal Democrats' draft election manifesto four months ago and Tony Blair's Party Conference speech in which he outlined a 10-point plan that will form the basis of Labour's manifesto.
Labour has also announced that it intends to scrap its general election battlebus, which takes politicians around the country accompanied by an entourage of journalists, and does not plan to hold daily Westminster press conferences during the campaign. Instead, Labour plans to focus on local issues and face-to-face communication with the public. The groundwork for the election campaign effectively started more than a year ago with the Big Conversation, a public debate organised by the Labour Party to discuss the key themes of the manifesto.
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