The Department of Health is believed to be targeting the ad campaign at 18- to 24-year-olds to show them how alcohol affects their bodies, alongside a wider public campaign on safe drinking levels.
A spokesman for the campaign said: "The government will be launching a new £10m communications campaign in the spring."
Dolores Crawford, alcohol policy and practice manager at addiction charity Addaction, welcomed the move. "We need a lot more information. A lot of young people are aware of the safe amount of units, but some store them up for the weekend," she said.
The news comes a week after social exclusion charity Positive Futures published a survey on binge drinking. It found almost half of young people from disadvantaged backgrounds had consumed alcohol before the age of 13.
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