CYP Now - Good Idea - Police youth football scheme helps kick crime into touch

In a bid to tackle youth crime in London, the London Premier League Kicks scheme was set up to keep young people off the streets and out of gangs.

Provider
The Barclay's Premier League and Mayor's Office for
Policing and Crime

Name
The London Premier League Kicks scheme

With the announcement last month of a £5.1bn, three-year TV rights deal, the Premier League was called on to do more to share its eye-watering wealth with the communities served by the 20 football clubs it consists of.

So it is timely that just a few weeks before the mega-money deal was signed the Premier League committed funding to extend a pilot scheme run through its national Kicks programme for a further two years.

The £800,000 investment - along with £200,000 from the Mayor's Office for Policing and Crime (MOPAC) - could be just the start once the cash from the new TV-rights deal starts to flow.

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