While its famed origins lie in Victorian London, Barnardo’s present-day leader wants to equip the charity to better reach out to 21st century children. “Kids live their lives completely differently to us, so we are going to think about how we deliver our services digitally,” declares Anne Marie Carrie.
“We need to think about being in their space, which is completely different from our normal face-to-face interventions.” She dreams of delivering “virtual coaching” or “resilience apps” allowing children to measure their day-to-day wellbeing. Or ways to allow children to seek support for themselves and friends in need. “Childline was of its time. But what’s going to be the future of signposting and support for kids, where they don’t need to share too much with authority figures?”
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