In just nine months' time, the UK public will take to the polling booths to elect the next government.
Matthew Reed, chief executive of The Children's Society, is well aware of the opportunity a general election offers to shape the future policy agenda and is acutely conscious of the necessity to maximise this potential.
"The views the public take at 2015 will carry us through as a nation to 2020," Reed, an ordained priest, who took over at the Christian charity in 2012, says.
"By the time we get to 2020, many of the people who are teenagers now will not be teenagers any longer, so there's an urgency."
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