Childhood obesity is a political hot potato (more likely fried than baked) and, if experts are to believed, it's becoming a bigger problem.
Recent reports from Kids' Clubs Network and Childwise, the market research organisation, also show how difficult it is to gather consistent data on the subject.
Kids' Clubs Network conducted its Food for Thought research in partnership with Sainsbury's. It found that eight out of 10 kids knew they were supposed to eat five pieces of fruit and vegetable a day, and said that adults supplied children with the "bad" aspects of their diet. However, the report also admitted that children used money provided by their parents to buy sweets, crisps and fizzy drinks.
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