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Breastfeeding: A helping hand

6 mins read
The UK's breastfeeding rates are some of the lowest in Europe, but the Baby Friendly initiative aims to turn this around. Jackie Cosh reports.

As one of only three early years settings with full Baby Friendlyaccreditation, Sure Start's Bedlington and District Children's Centre inNorthumberland is proud of the part it plays in helping new mumsbreastfeed.

Last May, following three years of work and preparation, the settingreceived the full accreditation from Unicef, which manages the globalBaby Friendly initiative in conjunction with the World HealthOrganisation.

Sue Hutchinson-Brown, health and family support team manager at thecentre, recalls what was involved. "We signed up to the requirements,and then organised training for every team member who has face-to-facedealings with mums, as we had to ensure that everyone was in a positionto encourage breastfeeding.

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