The children's sector is bursting with jargon, but with last week's launch of the Staying Safe Action Plan the government may just have hit on a winning new phrase - "rare risk".
According to junior children's minister Kevin Brennan, the strategy aims to highlight the difference between real risks to children, such as safety in the home, and the rare risks all parents fear, such as paedophiles or terror attacks.
"We're trying to get a proper understanding of the real risks rather than the rare risks children face," he says. "If you look at the statistics, children in the most at-risk groups, particularly in disadvantaged areas, have a hugely increased risk of serious injuries or death from accidents in the home."
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