Opinion

Reward longevity to retain and attract childcare staff

1 min read Editorial
It is good news that the Department for Education has now launched a national campaign promoting childcare careers. It follows years of lobbying for such a measure from early education organisations.
Derren Hayes: 'Whichever party forms the next government, it will need a stable and sufficient early years workforce to help drive economic growth.'
Derren Hayes: 'Whichever party forms the next government, it will need a stable and sufficient early years workforce to help drive economic growth.'

What prompted the change? It seems likely the government realised that without a big recruitment push its flagship policy to expand funded childcare would fail to deliver, both for families and electorally. The campaign is accompanied by a pilot across 20 councils to offer 3,000 new entrants “golden hellos” of £1,000 to join the early years workforce.

The need is urgent: latest figures show that extending the 15 hours a week of funded childcare to all parents of two-year-olds from April could require an extra 100,000 childcare places. This will be challenging for providers to deliver from a capacity perspective and will require thousands of extra staff – latest jobs data shows a 146 per cent rise in childcare vacancies advertised.

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