CYP Now - #LookCloser campaign tackles child exploitation

The #LookCloser campaign is a nationwide effort aimed at educating the public and businesses about child exploitation and encouraging them to be vigilant in spotting and reporting potential signs of exploitation.

Mark Russell is chief executive of The Children's Society

I am so proud of the work that The Children's Society, along with key partners such as the police, does to raise awareness about the different types of exploitation that potentially thousands of children fall victim to each year.

While it is true that many of these children live in situations which make them especially vulnerable, this year we are reminding people that it is also worthwhile to check, sometimes misguided, assumptions about who is at risk of exploitation.

In particular, the idea that it is always girls who are sexually exploited and boys who are coerced into crime should be put to rest. Boys can be sexually abused too, and there are girls who are criminally exploited, while trans and non-binary children can also experience both forms of exploitation.

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