Too often websites run by councils, charities and others signposting support are using language that young people find difficult to understand, according to analysis by think tank New Philanthropy Capital.
“There was a mismatch between the words that young people were using to describe their issues and the words that websites and services used,” found NPC’s research, which involved analysing websites and conducting focus groups with young people.
“This is important because it made it harder for them to find what they were looking for.”
Its report into the findings adds: “Young people may not understand sector-specific jargon and if they cannot understand what is written about a service, they’re less likely to use it.
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