The Safer Leicester Partnership, which includes Leicester City Council, Leicestershire Constabulary, and Leicester City Primary Care Trust (PCT), will launch a publicity and enforcement campaign to target young drinkers and their parents, as well as retailers and bar owners.
The move follows concerns from councillors about anti-social behaviour fuelled by alcohol and aims to reduce problems over the summer.
The clampdown will include labelling bottles of alcohol to identify where underage drinkers bought them from and a publicity drive in supermarkets, pubs and clubs to increase awareness of the units of alcohol in drinks and of the guidelines for sensible drinking.
Chief Superintendant Chris Garnham from Leicestershire Constabulary said: This is a concerted effort by the Safer Leicester Partnership to educate, help and where necessary prosecute people who misuse alcohol. I want people to take responsibility for their own actions, or where appropriate, their children’s actions.
Leicester City PCT figures show that alcohol-related hospital admissions more than doubled from 2,394 in 2003 to 6,375 last year.
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