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Girls 'reluctant to become leaders' due to negative media coverage 

2 mins read Youth Work
The number of teenage girls who aspire to become leaders has fallen, with girls blaming the decline on a working climate that favours men and negative media coverage of women.

An annual survey by Girlguiding of around 1,900 girls and young women aged seven to 21 found that among the group aged 11 to 21, only 53 per cent said they wanted to be a leader in their chosen job, down on 63 per cent in 2016.
  
Of the same group, 73 per cent told the Girlguiding's Girls' Attitudes Survey women have to work much harder than men to succeed - a perception that had risen from 57 per cent who said so in 2011.
 
Slightly fewer, 67 per cent, said women do not have the same chances as men - an opinion that rose from 53 per cent in 2011.
 
The way leaders and female politicians are judged by what they wear not what they say led three quarters of this age group (77 per cent) to feel girls and women are treated less fairly than boys and men.
 
To improve positive female role models, almost two thirds of the same group (57 per cent) wanted to see more representation of women as business leaders - higher than in any other career sector including science and technology, professional sports, politics, law and finance among others.
 
In politics specifically, almost a third (31 per cent) said they would not consider the profession due to negative media representations of female politicians (34 per cent) and reports of high levels of sexual harassment (32 per cent).

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