The Family and Parenting Institute-commissioned survey asked families to list their top priorities for the next government to make Britain more family friendly.
The most popular answer, mentioned by 44 per cent of respondents, was free universal care for the elderly, followed by flexible parental leave, which was mentioned by 41 per cent of respondents.
Better public transport was the third choice, followed by less marketing to children and reform of tax credits.
Improving health visiting services was mentioned by a fifth of respondents as a policy priority, and the creation of more Sure Start centres was highlighted by 16 per cent.
The survey also shows that no one party has a clear lead on family issues. Labour is narrowly seen as the most family friendly UK party by 27 per cent of respondents, compared to 24 per cent for the Conservatives.
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