Their report wants to see the focus of strategies move away from being “crudely fixated on weight management” and instead promote family-wide positive health.
This needs to include better promotion of physical exercise as well as improving the diet of children and adults together.
“Rather than concentrating on a ‘children’s diet’ as opposed to an ‘adult diet’, a ‘family first’ approach should be advocated", states the report by the Children’s Alliance group of experts.
“Children who observe their other family members taking a healthy attitude towards food and drink will be more likely to follow suit in their own later lives,” it adds.
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