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Body image packs unmask reality of airbrushed images for parents and children

The government has published a new guide to help parents educate their children about how the media alters images of celebrities and models.

The body image parent pack, developed by Media Smart for 6-to 11-year-olds, forms part of the government’s Body Confidence campaign, which aims to reduce the effect that popular culture can have on young people's wellbeing and self-esteem.

The packs, available for download from the organisation’s website, include 'before and after' pictures of famous actors and pop stars, showing how airbrushing is used in the media.

The pack is designed to encourage children to think about how and why images may have been altered, and the effect that such alterations can have on their own body image. 

Equalities Minister Lynne Featherstone said young people are currently set an “impossible standard” by images in media and advertising.

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