"A lot of parents had bad experiences at school and that cycle replicates itself," he says. "In a lot of cases, we are looking at generations of not particularly positive parenting."
Sometimes this presents itself as a willingness to "just give them (children) a clip", says Milligan. "We're trying to get the message across that giving them a clip might shut them up, but what does it teach them for when they become parents? We are trying to make parents realise that a soft touch will work, even though it might take time."
The government brought in the role of parent support adviser (PSA) as a way to increase parents' involvement in their children's education. Based in schools, PSAs also try to stop problems in hard-to-reach families from becoming more serious by providing quick access to targeted services.
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