But that could be about to change. On 2 December 2008, the National Council of Voluntary Child Care Organisations scrapped the long acronym in favour of a snappier title, Children England.
Its chief executive Maggie Jones thinks the new name will help revitalise the organisation. "Children England is going to be more recognisable and easily understood. It's going to give a higher profile to the amazing work the voluntary sector does in communities," she says.
The new name should also reduce the amount of unwanted mail. The old name was easy to confuse with NCVO, the National Council for Voluntary Organisations, so the charities often used to receive one another's post.
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