Sue Palmer's latest book gives readers a chilling insight into childhood in contemporary Britain. Relevant to both parents and professionals, the book outlines clear evidence that shows how 21st century technology is beneficial to adults, but increasingly harmful to children.
Her three major areas of concern are how aggressive marketing targets children, the effects of visual media on children's developing brains and the misuse of electronic communications in cases of abuse.
Palmer combines her personal experience with recent research findings to present a picture of the modern child's condition. How- ever, instead of just criticising the current state of affairs, she suggests how positive changes can be made, both in the home and through the reform of national policies.
The book does not condemn modern society. It is understanding and provides warmth, wisdom and encouragement for parents. It describes how parents can implement the practical changes needed to help children thrive. The focus is on ensuring emotional wellbeing and social development for all children, so they experience security and happiness in later life.
This book will find resonance among many practitioners for its support for warm, authoritative parenting. It highlights the pitfalls that all parents face, such as our society's "junk food jungle".
Palmer sums it up when she says: "Parental love is the greatest forceon the planet. When parents know what's good for their children and what does them harm, they will act."
