The bar is being raised - this is the message coming loud and clear from the government about the levels of expectations being placed on professionals working in the children and young people's sector.
In April 2008, the government published the strategy document Building Brighter Futures: Next Steps for the Children's Workforce, which outlined its vision for the children's workforce over the next three years. The document, which came just over a year after Unicef rated the UK as the worst industrialised nation in which to grow up, stated that the children and young people's workforce was key to improving the life chances of the younger generation. It added that services needed to be delivered "by skilled and motivated staff, who achieve excellence in their specialism". For the workforce on the ground, this means that new demands will be placed on them.
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