For example, a company designing a toy car for a young child, meant for rolling on the ground, will use user research to observe whether or not that is what a child will actually do with it. If it becomes clear that a child of the proposed target age for the toy will in fact put the car in their mouth, bite off the wheels and potentially choke then the company can do one of two things: either change the design to make it child-proof or change the age range of the toy to make it clear it’s ‘not for children under the age of 3 due to small parts.’
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