I think texting appeals to young people because it’s very controllable. Brevity is essential. You can personalise and create a language within the language; another way of being exclusive. And most importantly, you can't be caught on the hop. You answer when you want to. You can't be hurried or cajoled into responding, unlike the harrying call of a ringing phone. It gives you time to be in control of what you say. For a method of communication to become such a killer app so quickly within one generation we should look at its qualities, why it appeals, and how we can harness that appeal. C u l8r.
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