But apparently campaigns can take this long before people are ready to listen. It also takes time to collaborate and align the efforts of individuals, businesses, industries, governments, and everyone else you need to understand the issue. Plus, we have had to undo so much meddling along the way from approximately 16 childcare ministers in the UK – each trying to outdo each other with their lack of competence, engagement or comprehension. Remember the ratio, OBC, staffing qualifications to name but a few, as Frank Sinatra would say!
Most of you who know me will realise that I have stuck to my guns about high quality education and care, providing access for disadvantaged children and ensuring that we have a strong pedagogy to ensure great early years teaching. So, this week, I added my signature to a letter in the Observer summarising new research from the money-saving app, Plum which was conducted with parents. There is nothing new in the letter, just a reiteration of the unsustainable childcare cost challenge which is even tougher now that parents, nurseries and childminders try and balance their incomes against the increasing cost of living.
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