Change the approach to targeting early years for disadvantaged children

That being that disadvantaged children can miss out due to confusion amongst parents. 

We know the experience is not easy for parents to navigate with complex systems and messaging. And this difficulty is further heightened by English as an additional language, low literacy levels, and digital poverty. 

It isn’t easy for those family professionals who are in regular contact with parents either.  They find it tricky to understand, explain, and keep up-to-date with the rules, regulations, and processes. 

As for early education and childcare providers, they are required to manage the system on a day-to-day basis, spending time that they would rather dedicate to working directly to deliver better child outcomes. Local authorities (LAs) on the other hand are constrained in how they can deploy resource to work with eligible families, and the providers of the funded entitlements to reach and engage, and ensure supply meets demand and funding conditions.