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In 2013, Thurrock Local Safeguarding Children Board (LSCB) members were becoming concerned about the increasing number of online grooming incidents reported to Essex Police.
The board met with its online investigation team and school safeguarding leads, who reported concerns about pupils' risky use of the internet and social media. LSCB business manager Alan Cotgrove says a borough-wide initiative was needed to increase pupils' knowledge of the risks of online sexual exploitation, and act as a "stepping stone" for follow-up work in schools. "By raising awareness, we hoped young people might take a step back and think before they take certain actions," he recalls.
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