Best Practice

How informative DVD helps new parents cope with crying babies

DVD helps parents to cope with their baby's crying and reduce incidents of non-accidental head injuries to babies.

Project

Coping with Crying

Funding

£17,000 from the NSPCC

Background

Non-accidental head injury, typically caused when a baby is shaken or thrown, is the leading cause of abuse-related death and disability in babies. At least 200 under-ones are thought to be victims in the UK each year and about a quarter of them will die as a result. Excessive crying is a known trigger for such abuse.

As part of a review of strategy in 2009, the NSPCC decided to redouble its efforts to protect babies from this risk, by scouring the world for the most effective prevention strategies.

Its researchers were inspired by a hospital-based education programme in the US and decided to use it as a model for a new UK project. "The scale of the impact and the simplicity of the intervention made it a bit of a no-brainer," says development manager Sally Hogg.

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