PROJECT
Beat the Street
FUNDING
£3.3m from Sport England plus fees paid by commissioning bodies such as councils and health trusts
BACKGROUND
GP William Bird, chief executive and founder of social enterprise Intelligent Health, wanted to help communities become more active. He created the Beat the Street game which turns a town or wider area into a giant playground. Launched in Reading in 2014, it has since been rolled out to 72 towns and cities across the UK and Europe.
ACTION
Beat the Street is a 12-month programme in three phases. The first three months are spent working with stakeholders and communities to generate excitement about the game. "A local co-ordinator goes into schools and community groups, to get them engaged," says Niall Norbury, communications officer at Intelligent Health.
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