Hungry Little Minds Staffordshire and Stoke-on-Trent is a digital campaign aimed at supporting parents of children aged two and under to develop their child’s language and communication skills.
The joint-partnership initiative, launched by Staffordshire County Council and Stoke-on-Trent City Council in September 2020, focuses on reaching the bottom 25 per cent of children in Staffordshire who are identified as being unlikely to meet the expected level of development in language and communication in the early years foundation stage profile (EYFSP) assessment at age five.
Parents who sign up to the service, either through the website or via a QR code, receive personalised emails with their baby’s name and age, along with video tips, advice and suggested games and activities to help with early communication. Emails are sent out via GovDelivery, an email communications platform supported by public sector software company Granicus.
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