PROJECT
Creativity Works
PURPOSE
To support 17- to 24-year-olds into education, employment or training, through the creative sector
FUNDING
£190,000 per year from the Berkeley Foundation since autumn 2014, matched by the Be Open Foundation in the second year of the scheme. Ongoing financial support from the Mayor's Fund for London
BACKGROUND
Creativity Works is an arts-based employability programme for young Londoners, managed by social mobility charity the Mayor's Fund for London (MFL). It grew out of a fashion-based pilot project in 2014. By December last year, 367 young people from 30 London boroughs had completed the programme.
ACTION
The programme is delivered by two MFL partners: west London-based Media Trust and east London creative and cultural education agency A New Direction. Media Trust offers a 12-week structured programme, focusing on multimedia. A New Direction focuses on areas including fashion, festivals, film, spoken word events and advertising.
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