Latest research shows there has been a dramatic decline in the public’s awareness and perception of children’s charities over the past decade, with evidence that this is hitting the financial health of the sector.
Analysis by NFP Research, which tracks the public’s attitudes to the charity sector on a monthly basis, found the proportion of the public that called children and young people a favourite cause to support had fallen from 40 to 25 per cent over the past decade.
The finding reinforces a 2019 NFP study that found awareness of children’s charities among the public had fallen from 33 to 25 per cent in the seven years prior and comes just weeks after children’s charity umbrella body Children England announced it is to close after 81 years due to “extraordinarily difficult economic circumstances”.
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