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From the royal launch event of Shaping Us

2 mins read Guest Blog
Everyone working in early years knows how important the first years of a child’s life truly are. It is a time unlike any other in a person’s life where the brain develops at an extraordinary rate and all the building blocks for future learning are made.
The Princess of Wales has launched her Shaping Us campaign. Picture: Royal Foundation Centre for Early Childhood/ Twitter
The Princess of Wales has launched her Shaping Us campaign. Picture: Royal Foundation Centre for Early Childhood/ Twitter

However, research by the Royal Foundation has shown that only one in five people really understand just how valuable these early years are. That is why NDNA is focusing on a campaign to show that the First Five Years Count. And why the launch of ‘Shaping Us’ last week was so important.

The Princess of Wales has been a committed and powerful advocate for giving children the best start in life for many years, resulting in the work of the Royal Foundation and now this campaign. At the event we again had a chance to hear from her Royal Highness about her passion and commitment to making a difference.

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