Video to promote youth volunteering goes live

The two-minute viral, which is being posted on youth lifestyle websites such as YouTube and MySpace, uses the strap-line "vcashpoint. Your idea. Your time. Our cash".

It features a samba dancer, a break-dancer, a footballer and a BMX rider showing off their talent and explaining how the vcashpoint grant can benefit communities.

The £1m vcashpoint initiative was launched last year in partnership with HSBC Bank and aims to inspire youth volunteering throughout England.

vcashpoint marketing manager, Becky Eakins, said: "We hope the viral will inspire 16-25 year olds to apply for vcashpoint funding and that professionals in the sector will pass it on to the young people they are working with. Word-of-mouth is the most effective way to create a buzz around new initiatives."

The video can be viewed at www.vinspired.com